Search Engine Optimization

In December of 2007, DRIVE launched the first e-commerce website powered by CartSEO™, a proprietary website Content Management System and retail shopping cart designed to provide a search engine optimization-friendly architecture along with a dynamic database-driven shopping cart, while offering inexpensive yet robust online payment options.

AxeHeaven.com manufactures and sells miniature replicas of guitars made famous by Rock 'n Roll stars from the 60's through today. They currently offer more than 175 replica guitars from over 75 musicians, from Ace Frehley to Zakk Wylde.

The Axe Heaven website, originally built on the CartSEO v. 2.0 platform, has been upgraded to version 6.5, which features a variety of Web 2.0 tools that lets visitors perform a number of functions directly from the web page, such as:

• Alter text size, print the page
• Send a page as an email
• Create a bookmark
• Post directly to news and social networking sites like Facebook, Twitter, YouTube and MySpace

The CartSEO™ shopping cart technology was developed by DRIVE to improve on the lack of search engine-friendliness inherent in most traditional online carts. CartSEO offers ever-present static HTML files to the search engines for ranking rather than the less-friendly built-to-order "dynamic" pages delivered by most e-commerce shopping carts.

New features of the CartSEO 6.5 platform include:

• A full-function Content Management System (CMS) that creates static non-product pages as easily as product pages with a WYSIWYG text editor.
• Events Calendar
• Polling Capability
• Media Manager
• Flash Video Manager
• Customized RSS news and/or blog feeds to web pages.

"CartSEO 6.5 is a vast improvement over our original product," stated DRIVE president Ken Zweigel. "Not only have we made it easier to add products to the shopping cart, we now provide all the tools needed to easily build and maintain effective, user-friendly, content-driven web pages that a web site needs to attain high rankings on the major search engine results pages."