I think Holly Becker might be onto something, especially when it comes to a few of the 15 blogging tips she offers readers of Where Women Create Business magazine.
Of course, as a freelance Indianapolis blog copywriter, her reminders to
- Know your audience
- Set a schedule
- Keep going
have become “old hat”, but as a corporate blogging trainer, I loved Becker’s observation that “perfection is not the goal. …Bloggers are relatable and that is our competitive edge.”
One excellent piece of advice Becker offered is simply “Sleep on it. If you write a post but are not sure whether you should post it, don’t water it down or delete it – save it as a draft. Read it the next day and see what you think.” In fact, with quite a number of my professional practitioner Say It For You ghost-blogging clients (doctors, lawyers, accountants in particular), all of the blog content we create needs to be preapproved by the client after checking for accuracy and compliance with the regulations in their field.
“Experiment more”, Becker advises bloggers, trying new layouts and formats.
“Inspire with imagery. On days when you cannot write, post a few photos and let the images speak for you. Form a few coherent, short-but-sweet sentences to accompany the photos.” Besides offering a text-writing ‘break” for the blogger, photos can have an extra purpose: in SEO marketing blogs, embedding keyword phrases in the tags of photos can help in the overall effort to “get found”.
My very favorite of the Becker tips is the very practical suggestion to “Read your post aloud. Hearing your words may help you to better structure your copy and to edit or even add to what you already have.”