Marketing Advertising Agency

“On top of it all!”

I love days when I feel on the same page as the best of the world. My number one client –and yes –I said #1- will soon expect to hear from me almost every day before 10:30am. I check e-mail when I wake up (before 6am) and respond if needed. Let clients know I am thinking of them, their projects, and what’s most critical in their minds. Especially, if they need to deliver important information to me –I need to let them know I am working for them and expecting to hear from them. It’s about being two steps ahead. I am growing ever more passionate about finding out what they mean by the “end of the day” 2pm, 3pm, 5pm, 8pm, or midnight and similar details. Detail, detail, detail, and finding out what makes them tick. I am enjoying learning about their expectations and adapting accordingly. I love change (because most of the time it involves fine-tuning or improving my ability to bond and relate with others). A fascinating new realization (epiphany), relationships should not be about them understanding you –they should be about you understanding them and using their styles to get your points across. Boys…think of it as self-evolution –I know you can’t and mostly don’t want to change –but consider this new idea of evolving! By learning about your client…you may be able to see exactly what they are asking for and make a better connection.

Advertising is a strategic way to market to the masses –be smart and learn about the masses. When involved in a career as a Project Manager it is helpful to learn about who you are communicating with. Pick up on their general attitude, common phrases, likes, dislikes, preferred ways of communication, family, what do they enjoy doing out of the office, what is their pain –who knew a more accurate title for this position would be “Client Analyzer & Adaptation Specialist”. Learn to love people, make them laugh, know your boundaries, develop many deep relationships, and let them get to know you!